Below is a template press release that you can use to let local media know about the campaign and increase your practice’s support for the Time to Screen within the community. This is also a great way to get some visibility for your practice locally in supporting a great cause.
How to use this press release template:
- Customize the press release with your practice name, city or region, and titles
- Identify your local audience to define news outlets who will receive the press release.
- Build a media list with the contact information of relevant journalists and reporters who have the correct platform to share or promote Time to Screen.
- Develop tailored email notes to share the press release with your list of media contacts.
- Follow-up with a phone call or additional email to flag it for them.
FOR IMMEDIATE RELEASE: Day, Month XX, 20XX
CONTACT: [LOCAL PRACTICE ADMINISTRATOR/COMMUNICATIONS PERSONNEL]
[PRACTICE NAME] URGES [CITY/REGION]: IT’S TIME TO SCREEN FOR CANCER
Following Pandemic Delays, It’s Time to Schedule Medical Appointments for Early Cancer Detection That May Save Your Life
Millions of people delayed medical care during the COVID-19 pandemic. Local oncologists are participating in a new initiative encouraging those living in [City] to schedule potentially lifesaving cancer screenings.
Led by two national nonprofit organizations—the Community Oncology Alliance (COA) and CancerCare—the “Time to Screen” campaign provides assistance and educational resources to help adults screen for six common cancers: breast, colorectal, cervical, prostate, lung, and skin. The initiative helps patients access information on the importance of screening and offers a website and toll-free hotline to assist with finding a convenient cancer screening location.
“Early cancer detection may save lives. As we emerge from the pandemic, it’s time for people living in [City/Region] to schedule their regular cancer screenings like mammograms and colonoscopies,” said [NAME, TITLE, and/or COA practice member in CITY ex: Medical Oncologist and COA practice member in Dallas]. “Adults, especially those over the age of 40, should visit TimeToScreen.org for help finding free or low-cost cancer screening options. Do it for yourself and the people you love.”
[PRACTICE NAME] joins its physician peers and celebrities alike in raising awareness of cancer screening. Earlier this year, Grammy award winner and “Godmother of Soul” Patti LaBelle appeared in television, digital and radio public service announcements (PSAs) to show support for the Time to Screen campaign.
Research has shown a considerable drop in cancer screening, diagnosis and treatment for older adults in 2020, including an 85 percent decline in breast cancer screenings and a 75 percent decline for colon cancer screenings. Time to Screen is engaging oncology practices, medical professionals, and employers in [City/Region] to reverse this trend, equipping adults with resources that could help them catch cancer early.
Cancer is the second leading cause of death in the United States. Black adults have higher death rates than all other racial/ethnic groups for many cancer types. Cancer is the leading cause of death for Hispanic and Latino adults. Social determinants of health including incomes, health literacy, and physical access to care contribute to these disparities.
“Time to Screen” is a partnership between COA, a national non-profit advocacy group dedicated solely to independent oncology practices and the patients they serve, and CancerCare, a national non-profit that provides free, professional support services and information to help people manage the emotional, practical, and financial challenges of cancer. Screening recommendations are based on Centers for Disease Control and Prevention (CDC) or U.S. Preventive Services Task Force (USPSTF) guidelines.
People can visit www.TimeToScreen.org or call toll-free 1-855-53-SCREEN (1-855-537-2733) to learn more about cancer screenings and find a convenient location.
[INSERT PRACTICE BOILERPLATE (Generally a paragraph about the practice, location, and a link to your website]